Cracked the code of fatigue
using neural networks
When you're feeling apathetic and caught in a continuous stream of events, a neural system reboot is needed. To stay in control, we harness technology and biohacking: gadgets help monitor health conditions, and dietary choices help replenish energy.
Our client has launched the production of an energy drink based on invigorating berries and fruits to combat fatigue. They chose not to incorporate extreme sports elements or promote a philosophy of pushing oneself to the limit. This beverage is designed for students, office workers, and anyone in need of a simple energy boost.
We embedded a reference to neural networks in the name NEYRO
(from Greek "neuron" — nerve). This name conjures an image of a product that has the potential to endow us with super abilities.
NEYRO is an energetic word that can be shouted out, filling you with a burst of vitality.
NEURO PEOPLE
If neural networks are the embodiment of the future, it was only logical to incorporate them into the brand identity development. For each flavor, we generated a cyberpunk-style character to match the beverage's color palette.
NEYRO energy drink is designed for those who are ready for the future. This invigorating beverage helps you keep up with the pace of multitasking and continuous
self-improvement. Every detail of the packaging symbolizes the technologies
and biohacking without which the future is inconceivable.
