DIGITAL CAMPAIGN / KEY VISUAL / MARKETING MATERIALS 

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This project for my Graphic design for marketing course at SoftUni showcases my passion for creating appealing visuals and creativity. 

The project was based on a brief, outlining the specific campaign requirements.

The challenge was to capture IKEA's branding tone of voice, with the request for a Key visual poster design, landing page with eco friendly sustainable products, as well as social media carousel with "Call to action button", calling for the audience's innovative ideas about positive influence to the planet.

I aimed, as much as possible to make the key visual and the elements, required for the brief, familiar with the IKEA's brand identity, but at the same time using my own interpretation of the whole campaign.