AYUNCHE
Why?
Ayunche, a Korean cosmetics brand, faced challenges with its brand identity and visual appeal, which hindered its market presence and growth.
How?
We successfully rebranded Ayunche into AYUNCHE by creating and implementing fresh brand guidelines. Serving as the art director, I led a team in designing new packaging, a website, and brand visuals, revitalizing the brand's image and positioning it for enhanced market recognition and growth.
