KTC / Brand Identity
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KTC is the largest rewarding automotive race challenge in Kuwait. With its inaugural edition in November 2022, the Kuwait Track Challenge is a time trial race that focuses on timed stints across different classes of vehicles, all racing on the Kuwait Motor Town Circuit.
The event features three classes: Pocket Rockets, Sleepers, and Outlaws. These classes are not filtered by horsepower or engine capacity but by tire size. This approach ensures a highly competitive spirit throughout the race weekend, with the emphasis placed more on the driver than the vehicle itself.
KTC boasts an impressive prize pool, with rewards totaling up to $210,000 USD. Typically running for a full weekend, the event includes a bustling market and food area, grandstands with seating for over 15,000 spectators, extensive kids' areas, a car show, and activities catering to every age group.
Kuwait — August 2022
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Client — KTC, Kuwait
Art Direction / Design — Muhmmad Faraj
Brand Mission
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Our brand mission is to create the ultimate racing experience in the MENA region. At KTC, we go above and beyond, offering an exciting experience underpinned by a substantial prize pool, with rewards reaching an astounding $210,000 USD.
English Typography
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Our English typefaces are specially bespoke for KTC. We've put a lot of care into making them as unique and valuable as our logo. These fonts aim to give you a multi-sensory experience, capturing what makes KTC special. We have two distinct tones in our typography, and when you mix them, you get the complete KTC vibe.
Primary Colors
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Black and White are our primary colors, They were carefully selected to balance the bold and imaginative side. Our new Knockout Pink is a manifestation of KTC’s dynamic energy. It portrays KTC in a more colorful and humanistic light. Knockout Pink conveying a sense of safety, the joy and playful spirit calms. Knockout Pink is not to be used as the main color and should only be used in supportive color in websites, products, automobile advertisements, photography, typography, layouts, etc.
Layout Grid
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The layout grid serves as the core foundation of our identity. It is the underlying platform on which KTC and its collaborators build, scale, and innovate.
In the layout grid, the horizontal and vertical lines are based on the KTC 8-bar, while the margins are determined by 1/32 of the page width.In use, lines are removed from the layout grid to create unique layouts that serve both as an underlying grid and key signifier of the KTC identity.
In the layout grid, the horizontal and vertical lines are based on the KTC 8-bar, while the margins are determined by 1/32 of the page width.In use, lines are removed from the layout grid to create unique layouts that serve both as an underlying grid and key signifier of the KTC identity.
