Wildcard Branding & Packaging Design

Wildcard | Branding × Packaging | 品牌 × 包装

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This is my attempt at using AI-assisted design practice, which greatly helped me address the challenge of creating brand designs while struggling with copywriting. I asked ChatGPT to generate a virtual chocolate brand for me, including the brand name, brand concept, and even the specific flavor profiles. Through several interactions, I received highly satisfying results. Building upon that, I proceeded with simple brand and packaging design. Later on, I used Midjourney to generate virtual product photos of the chocolates for designing promotional images on Instagram.

Wildcard Chocolate Co. is dedicated to embracing risks and exploring new horizons. Our chocolates are crafted with inspiration from the unexpected, aiming to astonish and enchant even the most daring chocolate enthusiasts. Our creations are far from ordinary, offering a tantalizing journey of flavors. From the intriguing blend of dark chocolate with orange and cardamom to the captivating fusion of white chocolate with earl grey tea and lemon, each bite is an adventure in itself. In addition, we proudly present a selection of limited edition and seasonal chocolates that consistently deliver surprises and exquisite taste. Our slogan, "Expect the unexpected," not only applies to our chocolates but also serves as a testament to our passion for embracing life's wonders.

In the logo design, I replaced the letter "i" in "Wildcard" with an inverted question mark, signaling to consumers that this is an unexpected brand. As for why the question mark is inverted, I believe it is inherently part of the unexpectedness. The brand's colors primarily consist of black and white, exuding an air of mysterious reserve, while the products themselves are vibrant, resembling those serendipitous surprises in life. Additionally, I incorporated a similar concept in both the packaging design and the treatment of the slogan. Instead of emphasizing the chocolate's flavor descriptions on the packaging, I focused on summarizing the sensory experience of the chocolate. The pattern elements also feature abstract representations of the ingredients, allowing you to identify the significance of each graphic in relation to the flavor names. The slogan extends to the back of the packaging in an equally unexpected manner.

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这是我尝试使用AI辅助设计实践的一次尝试，对于我在品牌设计中遇到的文案困扰提供了极大的帮助。我请ChatGPT为我生成了一个虚拟巧克力品牌，包括品牌名称、品牌理念，甚至是具体的口味配方。通过几次的交互，我得到了非常满意的结果。在此基础上，我进行了简单的品牌和包装设计。随后，我使用Midjourney生成了虚拟巧克力产品照片，用于在Instagram上设计宣传图片。

Wildcard Chocolate Co.致力于接纳风险并探索新的领域。我们的巧克力灵感来自于意想不到的事物，旨在惊艳和陶醉即使是最勇敢的巧克力爱好者。我们的创作绝非平凡，提供了令人心驰神往的味觉之旅。从黑巧克力搭配橙子和豆蔻的引人入胜，到白巧克力搭配伯爵茶和柠檬的迷人融合，每一口都是一次冒险之旅。此外，我们自豪地呈现一系列限量版和季节性巧克力，始终带来惊喜和精致的口感。我们的口号"Expect the unexpected"不仅适用于我们的巧克力，也是我们对于拥抱生活奇妙的热情的见证。

在标志设计中，我将"Wildcard"中的字母"i"替换为倒置的问号，向消费者传达这是一个意外之外的品牌。至于为什么问号倒置，我认为这本身就是意外性的一部分。品牌的主要颜色以黑白为主，散发出神秘的保留，而产品本身则鲜艳动人，仿佛生活中那些偶然的惊喜。此外，我在包装设计和口号处理中也采用了类似的理念。包装上不再强调巧克力的味道描述，而是着重概括巧克力的感官体验。图案元素也以抽象的方式呈现原料，让您可以根据口味名称辨认出每个图形的意义。口号以同样意想不到的方式延伸到包装的背面。