JENЁK is a fashion brand named after its founder Zhenia Petrova, affectionately known as Zheniok, making this makeover truly personal. To reflect this, we changed the typography, swapped the pesky French accent for a Cyrillic, and turned the somewhat bland JENÉK into a more genuine JENЁK.
We represented the brand’s versatility by mixing class with a carefree attitude. The vowels of the logo feature an eliptical element, a playful nod to the bags' base design, while sturdy consonants add a traditional touch. For consistency, we chose the brand's signature hue of mantis green.
We also designed a monogram logo, a ligature of the letters J and Ё that looks like a smiley face, to further solidify a cheerful and sincere tone of this update. Overall, the identity captures the spirit of the brand perfectly – it's modern, lively, elegant and real.
Art-director: Stefan Lashko
Designers: Katya Daugel-Dauge,
Logo Animation: Boris Kaboroom
Logo Sound: shehatesbakkiri
Project-manager: Ivan Matskevich
Video: Tonya Zolotnikova
Jenёk's team: Evgenia Petrova,
Albina Nazmieva, Elena Sokolova
Typeface: Object Sans
Client: jenek.store
Year: 2023
www.eshgruppa.com
Follow us on:
Follow us on: