Audible Studios IA/Nav/UX & Marketing Copy
Challenge: Update Audible Studios' marketing pitch—a rusty PowerPoint—into an elegant, interactive website. I determined the hierarchy and nav naming, brainstormed infographics with a designer, and wrote copy that integrated both UX & Marketing best practices.
I asked myself: Who is the intended audience and what do they need to know first? What's the story we need to tell about what we do and why you should engage us to do it? And finally, what's the shortest way, in our brand voice, to get this information across and make a strong case?
Along the way, we created new opportunities to introduce the team and include a real-time news updater. The result was a website that brought Audible Studios into the future and represented its amazing offering in the way it deserved.
