Glico Wings' Frostbite is a Japanese-style ice cream that has many flavors. The soft ice cream and its distinct sweet and refreshing taste are perfect for breaking the fast and sharing moments in the month of Ramadan.
In this campaign, Glico Wings invited audiences to share the beautiful moments of Ramadan with the children in orphanages by means of every photo of Frostbite ice cream that is shared on the Instagram page, in the same way, that audiences donate one Frostbite ice cream.
Creative Director: Max Roza
Group Head: Nita Munaf
Group Head: Nita Munaf
Art Director: Ahmad "Chico" Zaki & Adila Mochtar
Copywriter: Firdaus Soeroto
Sr. Copywriter: Maynita Eva Panggabean
Sr. Copywriter: Maynita Eva Panggabean
