Client
USIGO is the car parts company which provides a high-class service based on quality and rapidness. Courage, dynamism and expertise are the main values of the brand.
Graphic
Conceptional core is cyberpunk style and the metaphor of the way. There can be many roads, but your way is the only and continual.
Dynamic and flexible graphics reflects speed and forward moving. The colors are inspired by the night city lights.
The metaphor of speed sewed into the name reflects the company’s values and a general vibe: technological and cyber.
Art-director: Roman Luzanov
Brand-designer: Roman Kuznetsov
Head of creative: Elizabeth Bokareva
Creators: Pauline Shemyakina, Daniil Veselkov
Project manager: Irina Akimova
Head of content: Alexandra Zibreva
Brand-designer: Roman Kuznetsov
Head of creative: Elizabeth Bokareva
Creators: Pauline Shemyakina, Daniil Veselkov
Project manager: Irina Akimova
Head of content: Alexandra Zibreva
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