Waku Waku wanted to capture kids curiosity within the ice cream market by releasing, Waku Waku Mystery Flavor, a new ice cream variant without revealing its flavors and let them guess. So we make a video that make sure those little audience join the flavor 'investigation'!
Inside the video we feature 3 kid detective personas that investigate the three flavors and share their findings as a hint for the audience. The video become the invitation to the social media activity where Waku Waku make a competition to guess the real flavors to get various prizes.
This series of content across multiple digital platform create an impactful awareness towards the new product and encouraged sales, as many of the audience try to guess the flavor by buy and try it themselves.
And that is how the mystery flavor has been epically solved!
This series of content across multiple digital platform create an impactful awareness towards the new product and encouraged sales, as many of the audience try to guess the flavor by buy and try it themselves.
And that is how the mystery flavor has been epically solved!
-EPIC IDEA-
Creative Director: Max Roza Natadjaya
Creative Group Head: Audra Syah Rasjid & Max Conrad Hutabarat
Creative Group Head: Audra Syah Rasjid & Max Conrad Hutabarat
Art Director: Adila Amilia Mochtar, Gina Iriyani
Sr. Copywriter: Maynita Eva Panggabean
Sr. Copywriter: Maynita Eva Panggabean
Social Media Team: Dinda Puteri, Lauren
Account Team: Dewi Yullyanti, Nanda Handayani
Film Director: Montri
