This redesign of McAllisters brand identity freshens the logo while still incorporating the "cA" mark of the Institute of Chartered Accountants of Scotland, which this firm have traditionally had permission to use as part of their logo. It's said that logo design is either "evolution or revolution" and this one was "evolution" right from the initial brief. I also designed their stationery and A4 brochure and suggested the board-games theme for their website. I then drew up concept ads and illustrated the various board games shown on their website.
