The assignment was to generate interest among New England students in attending Portfolio Night (www.portfolionight.com), hosted by SapientNitro.
We wanted to play into the fact that graduating seniors spend SO much time working on their books, getting feedback, revising, and basically just killing themselves, all to get a job in the industry. But all that work is for naught if they don't get those books in front of creative directors.
Video produced and edited by Joe Heck for SapientNitro
Video produced by Joe Heck for SapientNitro
The creative for this assignment was done by Ariel Simon, Josh Bean, Lynn Bossange, and Larry Mintz.
The creative for this assignment was done by Ariel Simon, Josh Bean, Lynn Bossange, and Larry Mintz.
The creative for this assignment was done by Ariel Simon, Josh Bean, Lynn Bossange, and Larry Mintz.
