I had the opportunity to lead and be the art director for Corinne's "The Christmas Shop" campaign. We worked with the amazing 3D artist María José Calderón, illustrator Bryndon Díaz, and graphic designer Javier Recinos.

In the brief, Corinne told us there were 4 collections, so after reading about the story of Christmas as we know it, we decided to make the campaign around a time machine that would travel to 4 different stations and visit parts of the world where different traditions were born. That way we could introduce 6 kinds of products: Trees, tree ornaments, home decor, tableware, gifts, and sale. We created a compass that would guide us through the journey.

For the newspaper, we created a playlist with the help of Sofía Reneé, a quiz that would help you choose a Christmas collection based on your interests, a calendar with all the activities for the campaign, and a glimpse of a catalog with QR codes that would lead you to a complete digital catalog.

Here are some key visuals and part of the newspaper that we created as part of an invitation that went directly to the houses of special clients.

Art Direction: David Bozareyes and myself
Work done while working at Xouse Studio.