What Is Website Content Audit & How to Do It?
Website content audit is a process of systematically analyzing and assessing the content on your website. It ensures that you provide an excellent user experience and allows you to perform better in Google searches. Conducting such an audit is crucial if you want to get ahead in your industry. It enables you to spot SEO opportunities and content gaps and helps examine the content that you can repurpose.
Content audit profitably improves SEO results, increases audience engagement and boosts conversion rates. Now, let’s learn how to do a website content audit in just three steps -
1. Firstly, create a list of your content assets.
2. Analyze your content assets and list content issues to check for.
3. Resolve content issues.
Auditing website content can be exhaustive. It will take up resources and time, but it is a very effective way to understand your website’s performance. Furthermore, it will help you gain some extremely valuable insights, prioritize your tasks according to the business goals, and create an action plan for each piece of content.
