LOY COFFEE is a small and cozy cafe where you can find the peace and quiet of Sunday, any day of the week.
Our work includes creating a simple and accessible brand identity that conveys relaxation and satisfaction. Through the concept of "The Meaning of Coffee", we have designed a series of illustrations that focus on the idea that a cup of coffee carries a personal meaning; For some, it can be a moment of private joy, and for others, it is a shared experience. Interpretations are endless, in this way we have created a consistent identity that can be understood in many different ways.
We designed a classic, timeless and friendly logo, complemented by an icon that includes a visual metaphor: the star inside.
The letter O stands for alertness; Simple but full of meaning. All it takes is staying awake to enjoy life any day of the week with the quiet of Sunday.
The letter O stands for alertness; Simple but full of meaning. All it takes is staying awake to enjoy life any day of the week with the quiet of Sunday.
