About Cece Radiant:
Cece Radiant is a skincare brand that prioritizes excellence, utilizing advanced biotechnology and powerful antioxidants to nourish and restore your skin's natural balance. The products are enriched with a concentrated blend of vitamins and minerals derived from the region's climate and fertile soil.
Project Objective:
Cece Radiant recognized the importance of creating a brand identity that truly resonates with its audience of skincare enthusiasts. They understood that connecting on a human level is key to conveying their core values, vision, and mission effectively. Cece Radiant aspired to be the go-to skincare friend and radiating warmth. A brand that feels approachable, vibrant, like a trusted confidant, always ready to support you on your skincare journey, while adding a touch of sophistication and elegance to your self-care routine.
What I did:
Visual identity design
Packaging design
Website UI/UX design
Tagline
The tagline "Embrace your radiance" is a positive and empowering message that encourages people to accept and appreciate their natural beauty. It is relevant to the brand's mission, which is to help people achieve radiant skin. The tagline is also effective because it is personal, positive, actionable, and memorable.
Brand Color
The Brand colour palette was crafted based on the Brand personality; which are vibrant, approachable and elegant.
The dominant colour in the palette is Medium Purple, which is associated with luxury, creativity, and wisdom. The secondary colours are Light Chartreuse and Light Salmon, which are associated with happiness, optimism, and femininity. The neutral colours are white and Light Turquoise, which are associated with freshness, purity, and nature.
The overall mood of the palette is vibrant and energetic. The purple and yellow colours are both eye-catching and attention-grabbing, while the Light Salmon and Light Turquoise colours add a touch of femininity and freshness.
