Campaign Creative
World Automobile Day
Idea - #AWorldWithoutAutomobiles
Volkswagen Kerala wanted a stunning Automobile Day concept, and the first thing that came to my mind was why would people even be celebrating such a day? A world without automobiles was something beyond my comfort! A quick google search told me that the day commemorates the very first automobile built and patented by Karl Benz, way back in 1886. That’s when the thought of a world without automobiles struck! Can you imagine a world without automobiles now? In a world without cars, how would one commute in the modern days? How do you gallop to your meetings? Who would take you to the mall? What would your taxi look like? To make the visual striking, I used Horses and Elephant. It turned out to be a stark reminder of how dependent we are on automobiles, a reminder of how they have changed our lives for good. Even though, Volkswagen’s brand guidelines do not recommend using animals, this being a local campaign by the dealer, I got instant approvals. In fact, it was one of our most noticed campaigns for Volkswagen in Kerala.
The visuals make an instant connect with the messaging and the whole image was very impactful among the targeted audience. This was one of the rare campaigns for Volkswagen that got appreciation without showcasing their cars
