Nimble is an experienced boutique software development agency that works with startups and tech companies to scale and grow their products and services. We were asked to redesign their logo and to develop a visual language for their identity to better reflect their refreshed positioning and to more closely align their different streams of activity.
Nimble advice, adapt and create based on the demand of the client and make unique pieces of software. The idea of the new logo was not only to make an exclusive style logo, but also to break the conventions of what a technology company logo would look like.
Although the market is in chaos, thanks to Nimble's experience, they do not have to shout or despair, they just have to speak the truth and be empathetic with whoever is in front of them. To express that, we chose two fonts:
Although the market is in chaos, thanks to Nimble's experience, they do not have to shout or despair, they just have to speak the truth and be empathetic with whoever is in front of them. To express that, we chose two fonts:
When we say that their products should have their signature, we do not mean it just to say it. Both in the style of the logo, as in the development of the icon system, we see a 100% customized work, 0% from stock. This style breaks so much symmetry and "perfection" that we see in our compositions where each element is perfectly located under a system of guide lines. It comes to show us that we grow tailor-made products for each client and is developed by rigorous crafters that our experience and our people is what makes us different.
We create brands with purpose and impact. We are present in their maintenance and growth, providing tools and covering all its communication needs. We made things with love. Contact us.
Credits
Creative Director: María Luz Bazet
Design Lead: Eugenia Marasciuolo
Desing & Motion: Gerónimo Rodriguez
Desing & Motion: Gerónimo Rodriguez
Copy: Melina Iacobellis
Photography: Susel Berardo
