EBANX'S 11.11 Retail Ad Campaign
The 11.11 Global Shopping Festival is also known as Singles' Day, Double 11 or 11.11 sale, it's the biggest sale day for many of EBANX'S merchants (clients) such as AliExpress, SHEIN, Tiendamia, USEGIRAFFE, DHGate, among others.
This digital advertising campaign was created to bring awareness to this day and make it popular in Brazil. We developed a strategy focused on social media, running ads for Facebook, Youtube, Instagram and Google, in addition to a 30" commercial and 5" skippable videos.
CREDITS
Art Direction: Larissa Parisotto
Creative Direction: Larissa Parisotto & Rafael Coradine
Copyright: Rafael Coradine
Project Manager: Daniel Chandia
KEY VISUALS FOR SOCIAL MEDIA ADS
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