Social media is the world’s platform for sharing anything and everything. But every time we opt in or hit the “Accept” button, we willingly give away our most personal information. Which begs the question; how much is privacy worth?
To find out, we threw a party that pit privacy laws against personal privacy during Social Media Week 2013. Inspired by classic psychological experiments, we offered rewards to guests for allowing us to compromise their privacy. We developed a high-tech system to track their behavior, stirred in some alcohol and measured how much personal information guests would give up to get top-shelf party perks. Mayhem and ADDY Awards ensued.
Posters acted as devices to intimidate & excite partygoers.
We created a post-party video to capture & broadcast the energy of the event.
A custom mobile site tracked partygoers' every move.
At the Spam Bar, guests friended a social nightmare to invade their walls. We created a social presence for three of the internet's most infamous offenders: an internet troll, a spammy spambot, and your lovable, yet oblivious, Facebook mom.
A post-event infographic email blast proved to guests that we captured both their data, and their dignity. And that we're not ashamed to share it.
