So how are we going to translate the communication idea of TODAY’S DELIGHT, BUT MAKE IT JAPAN! with Frost Bite’s POV of Satisfying The Crave for New Uniqueness into something that Frost Bite can own
People see Japan as a trend setter, it’s always trendy and exciting.
From street fashion, manga, anime, music, kawaii culture, idol to snacks, people are looking up to them and know that it lives up a high standard/quality.
So we came up with the idea of JAPANESE TREND IN EVERY BITES
People are tired of boba drink since there are already lot of option and the trend has been going for years. But as we know, Japan (as one of the of trendsetters) always has knack on twisting trend into something new or more desirable.
30's thematic video
also we provide the product video, the intension to having thematic and product to give a cohesive assets that pursue each other solution and also bring the aspirational yet intriguing message through the thematic video and also having the product video as more direct to product explanation with in a view of food porn-ala-style.
15's product video
Agency: Wunderman Thompson Indonesia
Executive Creative Director: Philipp Cherny
Creative Director: Ferari Tioarbi
Copy Writer: Yoga Pradipta
Art Director: Rouzell Waworuntu Saad, Monozonom
Strategic Director: Retna Asmoro
Business Director: Kanyalia Fransisca
Account Executive: Shanilda Salsabilla
