Conception
The long awaited reunion dinner is finally back! Cadbury is bringing home this sweet reunion by sending a gift box filled with heartfelt delight. ‘Gift of the Heart’ is a passionate display of the eager anticipation and excitement of finally physically reconnecting and to reunite with our family members this Lunar New Year. This illustration features Cadbury festive favorites among nostalgic moments meant to rekindle childhood memories like traveling back hometown, exchanging red packets, reunion dinner, a candy dish filled with cookies and Cadbury sweets, as well as an enchanting lion dance show.
The design was inspired by the moment of returning home with a vintage touch inspired from ornament box, and so the box symbolises a home, where the doors welcome you to a heartwarming surprise.
Sketches and Conception
Keywords: Heart warming, reunion, anticipation, dairy milk, inner child
