Dr. Zoo, est. in 1989 in Tj, Mexico, underwent a rebranding project to cultivate a more inviting and cheerful image. Targeting pet owners of all ages bound by their love for their pets, the aim was to alleviate the sometimes daunting experience of visiting the veterinary center or pet groomer. Drawing inspiration from the nurturing ambiance of a kindergarten, the visual identity was revamped to radiate comfort, joy, and safety. This was achieved through a playful, childlike appeal characterized by bright colors and friendly graphic elements.
