DRÖM - 2021.
Icon
The dots and dashes form the word “drom” in morse code, an element that shows the company’s arm concerned with cryptography, technology and blockchain. In addition, the icon mentions the sound wave in digital format.
Lettering
Lettering has been meticulously crafted in uppercase, bold and easy to recognize. It is suitable for naming loudness strength.
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Design: Arthur Sosnowski
Supervison: Fabio Buss.
The protection area is the space purposely left between the logo and any other graphic elements next to it. It should be maintained as a
way to preserve brand elements and ensure brand legibility and recognition.
As a priority, the brand must be applied with its institutional colors and on a white background, always respecting the proportions and alignments between all its elements. The color palate was carefully design to differentiate DRÖM from most of the brands found in the technology sector.
Colors are of great importance in the visual identification of a brand, and using them strategically optimizes their recognition by the public.
DRÖM has 3 institutional colors, which must be used in all communication vehicles. Carefully chosen, red is a color that evokes deep human sentiments such as passion and love, a core element of DRÖM USP (Unique Selling Proposition). While black is irrevocably associated with boldness, confiability and has never ceased to be related with elegance and sofistication - marks of a brand design to exist above momentary trends.
