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Conception:
This holiday season, Amazin’ Graze is here to help you (Re)Discover the Magic in Christmas by treating you to a holiday filled with unforgettable memories. No matter near or far, Amazin’ Graze wishes that everyone can spread kindness through thoughtful gifting during this challenging time. These gift of health with Amazin Graze's all-natural snacks thoughtfully packed in the dreamiest seasonal packaging. This magical collection is inspired by my own rendition of all time classic story of The Nutcracker.
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Inspiration
In the Amazin’ Graze version of Nutcracker , Mr Nutcracker aka Harold and his friends brought Grace for a walk in the woods of Nut Land to (Re)Discover the wonders of magic in Christmas. Throughout the journey, Mr Nutcracker and friends played cheerful songs to make the magical journey an interesting one and they were also fascinated with various nuts along the way. Eventually, Mr Nutcracker and Grace found the magic spell in the middle of the woods with their friends and they were exhilarated with joy.
Grace believed that there is always light in the darkness, which made this inspiration from the story of the Nutcracker extremely appropriate this year as it reminds us that we can always find light in the darkest of times during this pandemic.
"When I first met you, I knew there is something about us. You taught me how to find hope in despair, and find light in darkness. Together, let's rediscover magic in the dark together"
Draft sketches for packaging design
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Have Yourself a Merry Little Christmas’ with Amazin Graze gourmet box of 8 luscious spreads, glorious festive box filled with crunchy delights, and a timeless handcrafted cannister filled with deliciously healthy creations.
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Client: Amazin' Graze Malaysia / Singapore
Art Director : Gabby Elle
Illustrator and Designer: Yi Qing Gan
Client Servicing / Copywriter: Sweetee Chin, Lynn Lim, Jenn Khoo
Featured in Packaging of the World.
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