Emperador XTRA POWER

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P R O D U C E D B Y

M A K I N G O F

O V E R V I E W

A bunch of talented artists and directors collaborated to deliver high quality and stunning visuals that could express the power of the product and build an impactful storytelling for its audience.

As a sci-fi fans, we had a lot of references from movies that made the work easier for us and a very enjoyable process.

S T O R Y B O A R D & A N I M A T I C

Script: "There's a cookie floating in the Emperaverse (Emperador + Universe), suddenly a portal opens from nowhere and a lot of coffee beans and chocolate debris comes from within. The cookie itself has its own way to absorb all of their power, then the coffee beans and chocolate debris start to be absorbed by the cookie mixing its flavor with the energy of the coffee resulting into an extra powerful food."

S t y l e f r a m e s

Based on the Ool Digital art director's vision, the digital artist generated five style frames to materialize the look and feel of the animation so the Ool CGI and VFX team can have a direction on how to visually build the final shots.

We see the coffee beans and chocolate debris coming out from the portal and traveling straight to the cookie.

The coffee beans and the chocolate debris coming straight to the camera and we can see the contained in the coffee beans.

The cookie absorbing the power of the coffee and the chocolate debris.

The package containing the power of the cookies within the Emperaverse.

S T Y L E F R A M E S B R E A K D O W N

Click on the images to enlarge

For the style frames, Blender was used with real-time Cycles engine so it could be easier to work with the shaders, lighting and conceptualization of look and feel.