ABOUT VALENTE
Valente magazine is targeted at young adults of 20-25 years old who are interested and passionate about arts and fashion. The design choices reflect the psychographics of the target group: it is mirrored in the choice of tone and attitude of the magazine.
Valente is a unisex name of Italian and Portuguese origin that describes power, strength, and poise. The name of the magazine mirrors the concept of freedom and confidence in expressing it.
The magazine explores modern fashion industry and its correlation to the aesthetics from historical periods of time, shows how cultures are demonstrated in it, and breaks stereotypes. Valente brings attention to costumes in music and film and how social and political issues are reflected in them, proves that fashion is a lifestyle by demonstrating its connection to all aspects of people’s lives, and inspires with its authenticity and sincerity. It shows a deeper meaning to fashion and teaches the readers how to find inspiration by looking from a different perspective. The magazine is filled with style ad energy that empowers and makes the audience feel confident, passionate, and inspired.
Photography credits: Dan Beleiu
