Aury
In the process of searching for ideas for a new look of Aury - A company specializing in providing high-quality leather, in addition to the modern and exquisite look required in Aury's identity, we noticed that the cut of the leather inspired us to make the distinctive impression for Aury. It let our imaginations “tell” precise and sharp cuts of a craftsman in the progress of creating a high-value leather fashion or accessory. The leather’s cut combined with the fashionable typeface created a new brand experience for Aury.
The wordmark had the presence of the leather’s cut in the top stroke of letters. The entire wordmark is placed on the shape like completely cut leather.
The color palette was also refreshed with a more diverse palette that complemented each other well. This palette represents the wide range of colors available in treated leathers as well as the various offer of leathers available in Aury.
The uppercase sans serif typeface can be flexibly rearranged for better customization in some cases or layouts with limited horizontal space.
