The 'Interpret the world' campaign was conceptualised for the launch of the magazine in India. The idea stemmed from the fact that it is not a business magazine, as it is widely perceived to be, but a publication that covers a range of topics such as art, music, culture, global happenings etc.
To illustrate this fact creatively, we depicted the modern interpretation of several global and topical phenomenon.
The brief, here, was to urge Indian investors to make smart and informed decisions.
The medium was an Investor journal.
This was the ad.
