Brand Positioning
"Radio Chocolate" (previously known as "Radio Hot Chocolate") is for 25-45 Years old urban, progressive, open-minded Georgians, who live an active life and make decisions without prejudices.
Main Challenge
Main Challenge
Create a new logo which transmits fresh, open-minded attitude.
Retain the heritage of "Radio Hot Chocolate".
Raise awareness about the new radio station name and frequency.
Retain the heritage of "Radio Hot Chocolate".
Raise awareness about the new radio station name and frequency.
