Lock Re-Branding & Packaging
At the request of Grupo Urrea, leaders in the market of tools and locks in México; one of their main brands “LOCK” needed a redesigned logo and Packaging.
The project consisted of updating the logo, without losing its identity as much as possible but with a more refined line and trendy image. As part of the project, we worked on the redefinition of its tagline, the redesign of its line of products´ packaging, the whole iconography and the brandbook, delivering a more sophisticated but approachable brand.
