DRIVE ME is a platform for taxi drivers’ development; those who have evolved into drivers controlling not only their cars, but also their career and professional skills.
Concept
Redesigned drivers service. Infrastructure. Context. Taxi driver is a contemporary line of work, prestigious and trendy in its own way. A driver can be neat if they’ve got all the conditions for it. DRIVE ME creates these conditions.
The logo came naturally – from covers and posters. Concise, markedly simple and with no complications; but, self-confident, eye-catching and persistent. Like that of our hero, its character is straightforward and bold.
What we did
Graphic embodies the aesthetics of the future, the future you run yourself. Every element speaks for it: from the car’s navigation bar to the engine’s parts animated with maximum detail. All of this indicates accuracy, sharpness and the realness of achieving a goal. Color scheme is clean, contrast and with color-block inversion.
