Fictional Client: Morino North York
My Role: Brand & Visual Identity, Logo Design, Stationery, Packaging
My Role: Brand & Visual Identity, Logo Design, Stationery, Packaging
// BACKGROUND
Morino is a Canadian specialty retailer and manufacturer of contemporary fashion apparel, accessories, and footwear for style-conscious young women.
Morino is a Canadian specialty retailer and manufacturer of contemporary fashion apparel, accessories, and footwear for style-conscious young women.
// CHALLENGE
This project's challenge was to develop a visual identity for Morino that captures the brand's ambitious personality and continues to establish the company as the premier destination for women's apparel.
This project's challenge was to develop a visual identity for Morino that captures the brand's ambitious personality and continues to establish the company as the premier destination for women's apparel.
// RESULT
The result included branding elements such as logo design, stationery, and packaging that serve as a reminder of the company's inclusive, optimistic, and empowering characteristics that celebrate their customers' individuality.
The result included branding elements such as logo design, stationery, and packaging that serve as a reminder of the company's inclusive, optimistic, and empowering characteristics that celebrate their customers' individuality.
