ZEROHERO SETS' main goal is to help the environment.
The sets contain useful items yet recyclable and reusable,
as well as mini gift sets to inspire interest.
My task was to create naming and branding, develop packaging,
landing page and advertising campaign.
The metaphor of «tracks» was chosen as the main style theme.
For instance, on the landing page products appear and disappear
as well as mini gift sets to inspire interest.
My task was to create naming and branding, develop packaging,
landing page and advertising campaign.
The metaphor of «tracks» was chosen as the main style theme.
For instance, on the landing page products appear and disappear
without a trace as they should in real life.
Present sets in furoshiki
Furoshiki is a Japanese technique for wrapping things in cloth for carrying, storing, or as a gift packaging.
In the project, this technique is used for the environmentally friendly wrapping.
In the project, this technique is used for the environmentally friendly wrapping.
