Urban kings was a skate competition put together by local skaters and artists in 2015. A summer event made to bring together and promote the local young talent that could be found around the Albufeira area in the Algarve, Portugal. Sponsors and backers such as Redbull, Flow skate shop and GAJ were heavily involved throughout the event which saw street dance and parkour demos, local art murials and local business stalls all thrive. The event saw many a crowd gather and many a credit shown from local authorities and VIPs. This a a great example of solidarity as the community came together and successfully showcased the talent and progression on offer.

My part in this event consisted of the creation and development of the following:

1. Branding saw the design of a main logo (seen above) which integrates and represents the main categories of skate and graffiti as well as the central A shape of the body representing the city, Albufeira. A pack of elements and icon set were also created for further representation of subcategories. These were centered around the main logo/character and used in web design, printed on flyers, banners, stickers and used as spray templates for skate park branding.

2. A website was created to provide an engaging platform outside of social media that could better represent the event and the information required to convey to the end user. Forms and interactive maps can be found here. All hand coded, responsive and made only with svg for ease of use and quickened loading times - this was especially important as the end user profile is that of a fast paced young individual requiring many fast paced, awesome visual queues and interactive feedback to hold attention.

To all the skaters, sponsors and people involved in the project a big thank you. Skate on!