In September 2019 Quivo went through a renovation process. To match its new upcoming location design, a new bold and memorable identity needed to be designed around its original logo.
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The approach was to refine and elevate the brand look & feel. For this purpose I mixed sober colours with notes of Quivo’s vibrant palette and shapes; mixed modern and classic styles, making the brand elegant with a sense of cool and attractive to both classic and the hip consumers.