Palladium, a partner with the Republic of Malawi, requested a campaign to promote their RAPID (Resources for the Awareness of Population Impacts on Development) model findings. Malawi’s population growth would negatively impact the projected resources available. 

My mission was to illustrate development obstacles for the people of Malawi while preserving dignity to a proud developing country. 

Photos commissioned reveal the daily lives of rural and urban dwelling Malawians using their resources in health, education, agriculture and other areas. I chose a bright and clean design to reflect better days of prosperity, strength and good health for the people of Malawi. 

Print and digital documents along with video were created for quick explanations of the most immediate impacts in the RAPID study.