Client: MyTaxi
Agency: Freelance
My part: Brand strategy / copywriting for app, web and print
My part: Brand strategy / copywriting for app, web and print
As a freelancer I spent an almost monogamous few months with IntelligentApps, a startup in the process of revolutionizing the taxi business in Germany with their myTaxi app. (Or so someone wrote in a press release....)
In a role somewhere between a freelancer and a client-based creative I lent IntelligentApps my writing skills and strategic thinking. In addition to communicating their core benefits for the two major target groups (cab drivers, app users), I also helped with writing content for the actual app.