THE MENTOR DUDES:
Istanbul Aydın University asked us for a digital campaign to engage Turkish students’ attention. So we decided to create Facebook’s first student mentoring platform: The Mentor Dudes!
We designed a Facebook app that let students ask questions about university life and choose the best program; actually the right career for their life.
By using the app;
-Students can watch videos of the frequently asked questions about the university life and Mentor Dudes answer them immediately by 22 short videos.
-They are able to ask questions to Mentor Dudes through live chat; Mentor Dudes give them best answers online.
-Even the students are able to have conversations through the phone and make reservations to visit Istanbul Aydın University.
In Turkish, the word ‘’Aydın’’ means ‘’light’’ and Istanbul Aydın University gives the opportunity to Turkish youth enlightening their future with THE MENTOR DUDES.
Advertising Agency: Project House HAVAS Worldwide, Istanbul, Turkey.
Agency website: http://www.ph.com.tr
Creative Director: Cabbar Cem Ozdemir
Creative Group Head: Serhan Acar
Brand Director: Burcak Arzova
Operation Director: Elif Okanci
IT Director: Alper Bayrakli
Brand Manager: Cihan Bilgor
Web Applications Manager: Ari Rozant
Social Media Team Leader: Esra Gunel
Copywriter: Umut Gocmen
Art Director: Mert Yildirim
IT & Flash Design Expert: Erol Demirer
Art Director: Kadir Onder
Social Media Manager: Dilay Coban
Jr. Art Director: Emre Neyse
Project Manager: Buse Sokullu
Assistant Brand Manager: Dimag Mercan
Published: July, 2013
