One of the new projects I was tasked with was the design & development of a helmet that both matched NFL brand standards & appealed to a more modern audience (the companies previous helmet was a more flat vintage stylization). As the leagues (NFL/NCAA/NHL) do not supply this type of artwork I had to create it based on an assortment of real helmets for reference. The original build was first created in Illustrator, then brought into Photoshop to add dimension with shadows. The biggest challenge was not just the creation of the helmet, but making it so it could be duplicated across 96 teams relatively easily.

This was not only done by assembling each layer carefully to direct the team of designers what stayed consistent and what changed, but also developed so the same design could be resampled at various production sizes. Currently, this piece of wall art is offered at 24in, 12in & as a 4in ornament.

In addition to the designs, a unique print build & template was created so that multiple teams could be printed on the wood parts all at once in any assortment – this allowed for quicker production to meet dropship demands.