GOAL
To create a buzz around José Cuervo with the youth market and to take out the assumption that José Cuervo is not a cool brand that is only to get really drunk, that never rewards me and is not close to me.
INSIGHT
People have the tendency to lose things while they go out to have fun with their friends. Be it keys, credit cards, wallets or even their group of friends.
SOLUTION
RESULTS
This idea was the winner in the Running Your Creative Business project for the MA in Digital Media Management of Hyper Island School (www.hyperisland.com) in Manchester UK.
There were 4 agencies in competition at the school and with this winner idea we get to go to London to pitch to the actual client.
