Keepers of the flame.
The Client:
Since 1973, Bic has sold more than 40 billion lighters in 160 countries.
The Brief:
Bic was looking for a California-based agency to translate the icons and aesthetic of the Golden State into a series of lighter designs.
The Solution:
Gershoni emphasized fresh, contemporary expressions that mixed a Bohemian sensibility with California cool. From buildings to beaches and highways to forests, we focused on both man-made landmarks and natural wonders, as well as the roads that connect the two. We combined photography, original illustrations and text to capture the vibe of the state for a national audience. The designs gave Bic an inside-out perspective the California experience and provided the perfect gift for anyone needing a light. As an Amazon review says, “Great stocking stuffers!”
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Gershoni Creative :: gershoni.com
Creative Director: Gil Gershoni
Design : André Carnevale, Molly Russell
