Emplify needed to new website to help improve our buyer and customer experience, generate stronger leads, and better define the brand. The primary goal set out by and for the team was to differentiate Emplify in the marketplace. We didn't want the website to look like every other B2B SaaS company out there. Importantly, we aimed to not only deliver a delightful experience to customers, but also to the Emplify team as an effort to enhance the workplace culture. We wanted a brand direction everyone could and would rally around!
I had the pleasure of wearing a variety of hats for this project, including art director, creative collaborator (working in collaboration with a fantastic designer from Studio Science who did the landscape illustration and UI design heavy lifting), graphic designer, UX researcher, and webpage builder using the WordPress modules we collaborated with the Studio Science team to build for us.
I also provided deep collaboration on messaging, working with Emplify's product marketer to ensure messaging was on-point and on-brand.
I had the pleasure of wearing a variety of hats for this project, including art director, creative collaborator (working in collaboration with a fantastic designer from Studio Science who did the landscape illustration and UI design heavy lifting), graphic designer, UX researcher, and webpage builder using the WordPress modules we collaborated with the Studio Science team to build for us.
I also provided deep collaboration on messaging, working with Emplify's product marketer to ensure messaging was on-point and on-brand.
Additionally, I worked with Emplify's skilled product designer to help ensure the product imagery worked to make the company's solution platform a star of the website.
