This year marks the 75th Anniversary of Hollywood Park and we celebrated by designing a special "vintage" look. For the Daily Program Covers we created a series of 4 collectible covers using old photos of some of the top Champions from past years. Native Diver and Swaps are shown here.

2 of the 4 collectible covers created using old photos of some of the top Champions from past years - John Henry and Citation pictured above.

ticket books for private box and seat holders

Special giveaway for patrons celebrating Hollywood Park's 75th Anniversary.

Direct mail and hand out featuring the Spring Meet Racing and Event Schedule - mainly for Horsemen and Fans; folds down to pocket size

Commemorative cover featuring the inaugural Gold Cup winner Seabiscuit in 1938

Consumer ad following the "vintage" look for the Spring Meet. Benoit Photo

Spring/Summer Meet carrying through the "vintage" anniversary celebration. Features Seabiscuit winning the inaugural Hollywood Gold Cup in 1938.

Existing Betfair Hollywood Park corporate logo modified to include the 75th Anniversary

Created to work with the "vintage" feel for the Spring Meet

Facebook timeline message highlighting that the meet continues in the Fall.

300 x 250 Daily Racing Web ad message highlighting that the meet continues in the Fall

630 x 100 Daily Racing Web Ad highlighting that the meet continues in the Fall