Dotsure is an online insurance company, with a focus on pet insurance. The brief was to help them create a tangible presence and put them on the map as an animal-loving company with pets' best interest at heart.
We didn't only give them a campaign, we gave them a business solution.
The idea is based on the insight that we know how hard it is to spend enough time with your favourite four-legged friend. It’s often dark by the time you get home after work, and parks are either closed or unsafe for walkies after hours - even if you do have a furry protector by your side.
And so we created Dotsure Night Walkies.
A night to walk your dogs, meet other dogs and their owners, and see the neighbourhood in a different light - at night!