While working at Yggdrasil Gaming's Lab I have led the Mobile on Premise proof of concept project (later renamed to Boost Zone) which was one of the more interesting gigs in my career, since it included coordinating work of departments I rarely worked with:
– IT needed to provide a stable and secure access point infrastructure
– External dev team (Smultron) was providing the app
– Commercial was providing design input from the potential customers
– Marketing was organizing a huge event with very cool rewards to promote the project and test waters
– UX and UI design was provided by myself
The idea was to partner up with brick&mortar casinos to provide a full mobile experience with various cross-promotions from online to land-based via location tracking, as well as cross-promos between various types of games (slots to table games etc.). We used placeholder art from other Yggdrasil games.
The project eventually ended up in limbo, but the learning experience was immense.
Main idea
The player would scan a QR code that would redirect them to our captive portal followed by a lobby.
The problems QR codes in browser apps caused us would require a separate page to describe, but for now let's say the idea wasn't a total failure and we had good reasons to believe it would get us more traffic than a native app.
The below video is best watched in fullscreen (F11 on most desktops) due to the portrait orientation.
The player was thrown straight into a mission that involved playing some of our games and later reaching a certain location.
The player was presented with rewards sponsored by our company.
We would move them straight to the first game.
Then the cross-promo between another genre of real money games would happen.
This is the core feature: cross-sell to a land based location. This could be a shop in a casino, a bar in a hotel resort etc. Quite interesting stuff. Required the player to not restart their phone or clear cookies though. Probably posed a manipulation risk too.
Some virtual rewards would be given away.
As well as some actual physical and cool rewards.
The reveal event took place during ICE, the largest iGaming expo in the world.
Hope you enjoyed the presentation!
