My good friends and collegues from “HalfCat” asked me to develop their urban cyclists apparel brand. They were very clear in how they wanted their brand to look. They wanted a strong brand, for guys and girls who think and ride differently. They wanted their brand to be adopted by cyclists who like to ride with class, but who are also aware of the mobility problems of the city, and want to take over the streets and seek solutions in a more contestatory and aggressive way.
They gave me total freedom to play around, and this is what I deliver. Hope you like it!
