Fajar Syawal
The Mines Raya Campaign 2018
Set back in a peaceful fishing village, a beautiful story flow is created in the key visual. Various emotions and cultural values are shown in this key visual. A stand-out factor would be the Indian girl joining the celebration which shows the harmonious side of our country. While conveying the message about Raya, we also brought back memories that all Malays can relate to.
The Mines Raya Campaign 2018
Set back in a peaceful fishing village, a beautiful story flow is created in the key visual. Various emotions and cultural values are shown in this key visual. A stand-out factor would be the Indian girl joining the celebration which shows the harmonious side of our country. While conveying the message about Raya, we also brought back memories that all Malays can relate to.
Agency: 3E Communications
Creative Director: Evonne Tan
Designer: Sam Chuang
Copywriter: Gaya
Creative Director: Evonne Tan
Designer: Sam Chuang
Copywriter: Gaya
