Client: VHV insurance company
Agency: Scholz & Friends
My part: Concept / script for TV ad & additional print content
Agency: Scholz & Friends
My part: Concept / script for TV ad & additional print content
In contrast to the rather dry campaigns often favoured by insurance agencies, the VHV campaign was particularly entertaining to work on. This spot illustrates VHV's expertise in insuring anyone, even accident-prone TV host Dieter Bohlen, whose ego is matched only by his clumsiness...
The campaign slogan is Good to be insured. Better to be insured by experts.
Approximate translation of the lines (from top left) would be:
If you're not insured by experts, you really are as thick as two planks.
You can bang your head against a brick wall - as long as you're insured by experts.
I bumped into Dieter Bohlen.
Passat. Passiert. (Passat happens.)
Every ride should have ABS, ESP and VHV.
