Client: The Deli Garage
Agency: Kolle Rebbe
My part: Product idea & packaging concept.
Awards: New York Festival, One Show, D&AD, CLIO, ADC*E, Eurobest, Red Dot and Cannes Design Lion.
I had this packaging idea for honey during my very first weeks as an intern - but by the time it had made the transition from concept to product, I was already off to Texterschmiede Advertising School. Good things really come to those who... wait for two years to actually get an idea produced...
But when it did, it taught me the names of all the award shows out there...
The copy explains how the two-component glue, consisting of chocolate and honey, glues a wide range of materials ranging from bread to pancakes.
